Quickie Post: SEO Improves

On SEO Egghead there is a great post about remembering grammar in copy writing. It's an excellent reminder that using keywords overwhelms natural language if you don't choose the phrases and their uses carefully.

With search engines getting more sophisticated every month, writing repetitive copy will now lose you a job or lose your client the ranking for which they were looking when they hired you. Either outcome is bad for you as you don't get paid. Writing readable and "searchable" copy the first time will save frustration for both of you.

Increase your optimization with related terms, reordered phrases, and phrases with added modifiers. You will avoid boring and awkward copy and create useful and findable text. Your clients will jump for joy because customers can search for their products and actually find them. You can enjoy writing instead of slogging through repetitious drivel. Let's hear it for improved algorithms!

Does the World Need a Megaglobe?

I’ve been told about another new search engine/pay-per-click program - Megaglobe. It’s set to launch July 2nd. Using their search engine results in credits to your advertising accounts, which are used to pay for ads on their results.

I was favorably surprised by their search results. I did a search for “human c02 production” (without the quotes) and ended up with RealClimate’s argument that people are bad for the earth as the first result and this counter-argument from znet a few results down the page. These are both quality links with a ton of (incidentally fascinating) information each. There is no way, however, to tell if these sites are advertisers with Megaglobe. If they are, I’d say it speaks well to the caliber of their advertisements.

As a bonus, you can submit your site to their search engine. Of course, the first thing I when I got there was submit this site. I also submitted Associated Content in its entirety. You can never have too many results, right?

I didn’t see anything indicated on the Megaglobe site about whether the average joe (like you and me) can trade in credits for cash instead of advertising through them at some point. I sent them an e-mail and will edit this entry when I get a response.

UPDATE: I got the response that same night, which was pretty quick for folks who are busy gearing up for a launch in three weeks. In essence, they told me that the search rewards are credits with the site, period. If you're looking for a new place to advertise, then this would be of a lot more interest to you than if you're looking to make some money, although I suppose you could advertise your blog or affiliate sites.